KinderCare asked ISITE Design to remake its home page and bring more of an emotional appeal forward. To achieve this, ISITE and the client agreed to use photography as one important means of telling a more compelling brand story. The other critical factor of course is the brand story itself. What could we say that would help parents connect with KinderCare on a deeper level, while creating good will and building trust?
The truth is early childhood education is a big investment for a young family and like buying a home, it’s a big decision with lots of ripples that emanate from its core for years to come. Ergo, the idea, “Start Here,” which I helped the agency develop, present and sell.