Bonehook is a guide service and bait shop for brands.

Are you ready to focus on your brand voice and make it remarkable?

Work with us to develop stronger messaging that adds value to your customer’s lives.


We’re Hunter Gatherers Who Fish for Our Dinners

Bonehook is the brand messaging specialist for people-positive companies, campaigns, and causes. When I was growing up, my grandpa and I loved to go fishing together. It turns out, fishing teaches a kid important…

A Midstream Milestone: Bonehook Is 10

Ten years ago this week, on my stepfather’s birthday, I registered the top level domain It was the first in a series of steps that led me to where I am today, 10…