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Bonehook is a guide service and bait shop for brands.

We work with exceptional companies, campaigns, and causes to discover their brand truths.

Brand truth is like a campfire, it draws a crowd and keeps customers and constituents warm and informed.


Dependency Theory and Client Service

Scholars in the 1970s developed a media dependency theory to help explain and understand the effects of mass media on audiences and of the interactions between media, audiences, and social systems. The main focus…

Inputs Before Outputs (Always and Forever)

Definitions matter. Therefore, we endeavor to explain the value of strategy to ourselves, to workshop attendees, and our clients. But before we can explain the value, we also need to explain what we mean…