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Smart Copywriting Is Poetry With A Pitch

The best poets magically fit an entire world into a single poem. When you read “Howl” by Allen Ginsberg, “Byzantium” by William Butler Yeats, and “Still I Rise,” by Maya Angelou, you’re set adrift…

Let Us Not Talk Falsely Now, The Hour Is Getting Late

Decoding a brand’s messaging is like breaking enemy code sometimes. That’s how dense and inarticulate the language can be, especially in certain business-to-business cases. Examples abound. Here’s one from the Boring Copmany: When we…

Are Clients Trying to Put Agencies Out of Business?

Disruption has swept over the ad industry like a rogue wave. The changes washed a lot of people out to sea and they continue to threaten the livelihoods of agency workers, in particular. Did…