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Newsreel

Are Clients Trying to Put Agencies Out of Business?

Disruption has swept over the ad industry like a rogue wave. The changes washed a lot of people out to sea and they continue to threaten the livelihoods of agency workers, in particular. Did…

Alert: Content Does Not Convert

I was an early content marketing practitioner and champion of the form. The idea was content would offer a richer advertising experience than the ads of old. I pursued the idea with gusto and…