Bonehook Creates New Brand Identity for Rainwater Harvesting Company

AUSTIN, TX—Blue Green Water & Land is a Dripping Springs-based provider of rainwater harvesting tanks and custom water and land configurations for ranches, businesses, and homes.

The company hired Bonehook to make a new logo and brand identity system, plus a website and promotional materials.

“I used to work with David on the Coors Brewing business at The Integer Group in Denver several years ago,” says Blue Green Water & Land founder, Matt Zarbaugh. “David has always had an immense passion for the business, and his team has the chops that my company needs to help me stand out in a growing field. I feel like there’s a touch of magic in what they’ve done for us.”

Blue Green Water & Land is a for-profit company dedicated to conserving, protecting, and helping fellow Texans benefit from rainwater.

Zarbaugh says, “I’m out meeting project managers, business owners, and builders every day, and I want my company’s marketing materials to work as hard as the rest of our crew and equipment do.”

Blue Green Water & Land provides rainwater for 12 Fox Beer Company in Dripping Springs and Umlauf Sculpture Garden in Austin, along with many other businesses and residential owners who now see freshly harvested rainwater as a must-have.


  • Creative Direction, David Burn
  • Graphic Design, Yuhang Wang