The Challenge entered the crowded marketplace for GPS tracking devices in 2021 with two products and a ‘self-service’ e-commerce website. The parent company that funded the launch wanted to free its sales team from making sales calls and closing deals. The challenges for the new company included putting together a product and price package for GPS trackers (plus the monthly service fees) to attract a significant number of fleet managers and small business owners.

The Work

The Solution

You get one chance to make a first impression, and this is even more true when launching a new company and courting an audience that’s never heard of the brand before. While there is no such thing as instant street credibility, there is such a thing as making a strong statement about who and what you are as a company. We provided the new company’s foundational elements and go-to-market plan. We also supported the brand’s sponsorship of professional bass fisherman, Austin Cranford.