Your Communications Plan Is Your Compass
Smart brand managers know they must stay in front of their audiences without annoying them. To do this well, it takes a plan. A brand with no plan and an inconsistent voice is a brand in trouble.
- Do you currently work from a content calendar?
- Do you struggle to drive traffic to your best brand assets?
- Is engagement with your best prospects absent or elusive?
- Is your bounce rate and unsubscribe rate a perpetual embarrassment?
- Are you ready to flip the funnel and develop a real brand community?
Our process will help you find the right solutions to your messaging pain.
The process begins with a series of brave and honest discussions where we learn exactly what’s needed and how to best provide it.
We Help You Find, Shape and Share Your Best Brand Stories
Earning someone’s attention today is harder than ever. Earning someone’s attention and then earning their trust (so they will listen) is even harder. When you set out to reach more customers, you must know how and where they spend their time, what kind of content they prefer to nibble on and what makes them want to learn more.
By listening intently to your needs and to your customer’s desires, we can help you chart a path to better performance and profitability. We do the hard work needed up front to thoroughly assess your communication challenges and put your brand on the fast path to more sales and improved results.
Make A Series of Strategic Moves with One Outcome in Mind
People are wired to remember stories and brands must be remembered before they can be purchased, admired or loved. Is your brand voice memorable? Is it valuable? These are tough questions to answer. Almost every marketer needs help to see the challenges before them clearly. With the following mix of service and product offerings, the journey to better messaging begins.
1) Writing and Design
Every company has a story to tell, sometimes multiple stories, but few companies are prepared to tell their best brand stories successfully across multiple media for a handful of audiences. Fewer yet are able to tell their brand stories in a customer-centric way that successfully answers the non-rhetorical question, “What’s in it for me?”
Writing and design are the core skills that Bonehook uses to shine a light on a company’s brand truths and build a foundation for the brand house. By illuminating these truths and helping our clients deliver on their brand promises, together we create buyers, believers, and advocates.
2) Skill-Building Workshops
In today’s economy, the more skills you have and the more cross-training you invest in, the stronger you become as a professional communicator. We offer half-day, one-day and two-day on-site brand messaging and skill-building workshops to help take your teamwork and your brand voice to the next level. These workshops are immersive experiences with individual and group exercises and creative coaching.
3) Strategic Planning and Discovery
This is a deep dive where we talk to your current customers and staff to help us get a better handle on your existing brand reputation. We provide basic competitive analysis and advanced messaging assessments. You also get a strategic roadmap to help support a product or service launch and/or your annual communications plan, plus, editorial and brand guidelines for use by internal and external teams.
Let’s Walk and Talk
Our clients hire us because we are experts at tightening up their brand messaging, creating consistency across all platforms and ensuring that their brand communications always deliver value
To discuss Bonehook’s mix of service and product offerings in greater detail please set up a call with David.