Bonehook operates like a media company. We sell information products and our marketing services are available by monthly subscription and offered in packages.
Our customers hire us and stick with us because we are experts at tightening up their brand messaging, creating consistency across all platforms and ensuring that their communications always deliver value.
We work with brave marketing leaders who are serious about investing in their brand and cultivating customer-centric messaging. A customer’s laundry list of features and benefits is brand-centric. It’s our job and our passion to move the messaging to a compelling and actionable place.
The process always begins with a discovery phase and strategy session, where we learn what’s needed and how to best provide it. Following the discovery and strategic road mapping, we are able to shape a standard package to a customer’s specific needs.
Benefits of Our Standardized Offerings
Winning brand managers know they must stay in front of their audiences (without annoying them) and offer prospects and customers real value. This means dropping the pitch posture and getting into the service mindset. A modern brand manager asks how she can help to serve her community each and every day.
The answer is it takes a plan. A brand with no plan and an inconsistent voice is a brand in trouble.
- Do you currently work from a content calendar?
- Do you struggle to drive traffic to your best brand assets?
- Is engagement with your best prospects absent or elusive?
- Is your bounce rate and unsubscibe rate a perpetual embarrasment?
- Are you ready to “flip the funnel” and develop a real brand community?
When we work together, we will help you find the right solutions to your messaging pain.
Bonehook’s information products help our customers to get a grip on their marketing communications challenges.
Our messaging assessment is the introductory exploration and evaluation of existing creative assets. The takeaway is a detailed report on what’s working and what needs improvement from a brand voice perspective.
We believe in teaching our customers to fish. That’s one reason why we offer online courses in copywriting and the creative process. The courses and our copy coaching are discussed in more detail here.
Thirdly, our discovery sessions and strategic road mapping are available to customers in need of a fuller brand assessment that includes speaking with staff, customers, and prospects, and results in a strategy document that our customers can ask us to execute or take to another team, including an in-house team.
Pick A Package and Go
By now, you know we don’t do one-off projects. We assess your communications challenges and create a strategic framework that helps you move forward in an intelligent, cost-effective manner.
What you get when you opt for a monthly communications package:
- The strategic insights you need to win
- Consistent messaging across every platform
- Flat fee pricing (no more surprises when you open your invoice)
- A team of highly specialized writers and designers who are intently focused on your communications problems
- The chance to reach your prospects and customers with content that they truly value
Packages are typically built on the following foundations: Direct Marketing, Relationship Marketing and/or Brand Marketing. For example, if the goal is getting current customers to become repeat buyers, we will offer a Relationship Marketing Package with elements of Direct and Brand mixed in.
Make Your Move
Are you ready to take action today and start providing your customer community with high-quality marketing solutions? We are glad to hear it.
Please answer a few quick questions that we can discuss in greater detail on a call.