Category: Client Showcase

Client Showcase: HealthCo Information Systems

HealthCo Information Systems is a value-added reseller of GE Healthcare’s Centricity Practice Solution, an industry-leading electronic medical records software suite for ambulatory clinics.

GE Healthcare’s EMR software has traditionally been presented to prospects and customers in a binary fashion, with clinical and practice management functionality shown as two distinct spheres that when combined make a whole. The reality is a bit more complex.

With the executive team’s help, we identified nine product categories and nearly three dozen different solutions. We then designed, wrote and organized the material into a physical binder and a brochure that members of the sales team can now use to make presentations inside the clinic. We also made the assets available to the team in digital format, so they can easily send new product fact sheets before, during, or after touching base with customers.

Client Showcase : XPLANE

Earlier this year Portland-based design consultancy, XPLANE, hired Bonehook to help strengthen the firm’s copy muscles.

We were flattered by the request and also impressed by it. Think how much better all marketing communications would be if more of us bothered to ask our peers for their explicit opinions and expert help?

XPLANE, of course, has a keen interest in creating clear and compelling content.

For the past 24 years, XPLANE has accelerated business transformation initiatives by visualizing, clarifying, and explaining complex technologies, strategies, processes, and solutions.

One way that XPLANE delivers insights is via their Xplanations—the visual assets that result from a series of workshop sessions led by the XPLANE team. The outputs are co-created infographics that XPLANE’s clients then use to share their workshop discoveries with other stakeholders.

Bonehook’s role right now is working directly with teams at XPLANE to provide feedback on developing work. We’re also starting to help describe and promote the company’s various service offerings.

Next month, we will be conducting a two-hour workshop for the XPLANE team. Working title: Fundamentals of Copywriting for Non-Copywriters.

Client Showcase: Danville Services

Danville Services brings joy to people with disabilities. This company of 1200 dedicated people leads with its heart and we are proud to partner with them on key communications initiatives like the launch of their new website.

Taking care of people with disabilities requires patience, compassion and integrity. Many of the roles are entry-level positions but the responsibilities are always immense. By using a combination of custom photographic assets and iconography, we are able to relay the power of the Danville story in ways that words alone can’t touch. Even when it comes to describing the scope of services provided—96 residential and day programs across four western states—it’s best to bring the facts to life in a visual way.