Category: Client Showcase

Client Showcase: Kim Olson for Texas Commissioner of Agriculture

Kim Olson is a dynamic public speaker, a proven leader and a fierce advocate for sensible new leadership in Austin. She’s in a close race for Texas Commissioner of Agriculture, a position currently held by Sid Miller. Like Miller, Olson is a farmer. That’s where the similarities end.

To reach potential voters, the Kim Olson campaign hired Bonehook to make out-of-home advertising and newspaper ads for placement in dozens of markets throughout the state.

The centerpiece of the new ad campaign, “I Mend Fences,” showcases Olson’s agricultural roots and the reality of modern day politics.

According to Nancy Nichols, Media Director for Kim Olson, “Citizens of Texas want real solutions for their families, not more bluster and a cloud of dust.”

We were hired to amplify Kim Olson’s true grit and her big ideas in print advertising, out-of-home advertising and social media advertising—while giving the people of Texas several great reasons to vote for her.

Art Direction: Cathy Solarana of Wheelhouse Collective

Jump over to our portfolio pages to see the entire campaign.

Client Showcase: HealthCo Information Systems

HealthCo Information Systems is a value-added reseller of GE Healthcare’s Centricity Practice Solution, an industry-leading electronic medical records software suite for ambulatory clinics.

GE Healthcare’s EMR software has traditionally been presented to prospects and customers in a binary fashion, with clinical and practice management functionality shown as two distinct spheres that when combined make a whole. The reality is a bit more complex.

With the executive team’s help, we identified nine product categories and nearly three dozen different solutions. We then designed, wrote and organized the material into a physical binder and a brochure that members of the sales team can now use to make presentations inside the clinic. We also made the assets available to the team in digital format, so they can easily send new product fact sheets before, during, or after touching base with customers.

Client Showcase : XPLANE

Earlier this year Portland-based design consultancy, XPLANE, hired Bonehook to help strengthen the firm’s copy muscles.

We were flattered by the request and also impressed by it. Think how much better all marketing communications would be if more of us bothered to ask our peers for their explicit opinions and expert help?

XPLANE, of course, has a keen interest in creating clear and compelling content.

For the past 24 years, XPLANE has accelerated business transformation initiatives by visualizing, clarifying, and explaining complex technologies, strategies, processes, and solutions.

One way that XPLANE delivers insights is via their Xplanations—the visual assets that result from a series of workshop sessions led by the XPLANE team. The outputs are co-created infographics that XPLANE’s clients then use to share their workshop discoveries with other stakeholders.

Bonehook’s role right now is working directly with teams at XPLANE to provide feedback on developing work. We’re also starting to help describe and promote the company’s various service offerings.

Next month, we will be conducting a two-hour workshop for the XPLANE team. Working title: Fundamentals of Copywriting for Non-Copywriters.