What Is Brand Truth and Why Does it Matter?
Brand truth is fuel for your customers’ campfires.
Brand truth lights the way and keeps everyone warm and informed.
Take a close look at your company’s messaging. The truth has a certain quality to it. It shines like a river.
The job for the agency and the client team is to jump feet first into this river of brand truths and let the current carry us to the destination.
Paddling against what customers truly think is a fast way for a company to die.
Your copy will sing and your identity will shine after we do strategic fact-finding in pursuit of brand truth.
We pursue brand truth in order to create brand value.
We build brand value in order to generate wealth.