OMAHA, NE—The 2020 elections are 16 months away. For voters, it’s still a long way off. For candidates, the game clock is running, making their need to file, announce, hire staff, and set the tone for their campaign a priority.
Accordingly, education and labor activist, Marque Snow, 31, entered the race for a seat in the Nebraska Legislature this week. Snow turned to Omaha design firm, Wheelhouse Collective, for his campaign’s new brand identity and messaging strategy. Wheelhouse, in turn, turned to Bonehook for copywriting and brand positioning.
Wheelhouse is a social impact design studio focused on helping good people and good causes. Cathy Solarana, founder and lead designer of Wheelhouse, says, “We are thrilled to be on Team Snow. He has so much positive energy to offer our city and state. We’re also aligned with his policy ideas, which is important to us.”
Wheelhouse rolled out the candidate’s colorful new website, yard signs, buttons, t-shirts, posters, and letterhead to support the launch of Vote Snow for a New Nebraska. Over the coming months, Wheelhouse will continue to add to the campaign’s website and roll out the campaign’s blog and social media.
“Marque is a unique candidate and we need to express this uniqueness to voters in his district,” says Solarana. “So much political branding is thoughtless and just barely pasted together, which is all wrong for someone who needs to convey a powerful message in utterly clear terms.”
The tenor of the campaign is upbeat and inclusive. One of the campaign’s headlines, “We Can Get There from Here,” highlights the priority that Snow and his team places on the voters and on the community.
Snow, a Democrat, is currently the president of Omaha Public School’s board of directors, where he’s committed to expanding opportunities for students and raising pay for teachers. For Omaha voters in his district who share Snow’s passions for equal access for all, November 2020 can’t come soon enough.
About Wheelhouse Collective
Wheelhouse Collective is a social impact design studio currently working with Marque Snow for a New Nebraska, Omaha Public Library, AIGA, and more progressive clients.
About Marque Snow
Marque Snow is an education and labor activist and the current president of the OPS board of directors. Born into a military family, he graduated from Seoul American High School in South Korea, and the University of South Dakota. He is running to represent the 9th District in the Nebraska State Legislature.