We Are On A Mission
Bonehook is a mission-driven company.
Our mission is to be the brand messaging resource that exceptional companies, campaigns and causes use to drive business results.
Having worked for many years in big agencies on huge accounts, much of what we think and do today is a reaction to what we lived through and learned. The standard operating procedure that we saw in one shop after the next just wasn’t good enough, so we stopped compromising and raised the standard.
Respect Is Everything.
Marketing services is a business that runs on relationships, and relationships run on respect. When there is no respect from one or both directions, there is no reason to enter or continue the relationship.
We Help Great Organizations Grow.
Companies with faulty products, services and management often prefer to fabricate a story to help cover their very real weaknesses. The advertising of old supports that model of deception. However, we don’t make stuff up, nor do we participate in a client’s self-delusions. Instead, we dig for the brand’s core truths and then find ways to magnify them to the proper audiences. For everyone’s benefit.
We Value Time and Money.
Agencies and their client partners are notorious wasters of each other’s time and money. The practice is not productive and it drains peoples’ energy for, and interest in, the work. This is why we place an emphasis on meeting deadlines, living within budgets and running Bonehook like a common sense business.
We Focus On the Big Picture.
Great work happens as a result of trust between the client and agency. It takes time to build trust, and it takes time to learn the client’s industry. By investing in one another, both client and agency can achieve greatness together, over time. We all want results this quarter, but results aren’t magic. Results are the outcome of rigorous and smart planning, thinking and doing.
We Are Artists.
We are writers and artists working to add beauty, truth and meaning to the world. Naysayers might wonder how there is room for this in a client’s marketing plan. Our reply is without beauty, truth or meaning in your corporate communications, you have little to offer that’s worthy of one’s attention.
We Take Strong Stands.
Marketing service providers have a bad reputation in the client community. Too often, people in agencies are seen as expensive, pompous and out of touch. Decades of bad practices are at the root of this evil, and telling clients what they want to hear instead of what they need to hear is the worst practice of all.
We Communicate Proactively.
This may be the information age, but it’s also the age of the communication breakdown. As professional communicators, we can’t afford to participate in this blight on the culture. We rise above by sending well-written emails, knowing when to pick up the phone and by keeping an open and honest dialogue going with clients and each other at all times.
We Create An Atmosphere of Fearlessness.
Our job is to put forth bold new ideas that help grow our clients’ businesses. Therefore, we can never be scared, or hesitant, to dream. Clients hire us to give life to new ideas. There’s a boldness built into what we offer the world, and we embrace the need to speak eloquently and consistently for what’s right.