HealthCo Information Systems is a value-added reseller of GE Healthcare’s Centricity Practice Solution, an industry-leading electronic medical records software suite for ambulatory clinics.
GE Healthcare’s EMR software has traditionally been presented to prospects and customers in a binary fashion, with clinical and practice management functionality shown as two distinct spheres that when combined make a whole. The reality is a bit more complex.
With the executive team’s help, we identified nine product categories and nearly three dozen different solutions. We then designed, wrote and organized the material into a physical binder and a brochure that members of the sales team can now use to make presentations inside the clinic. We also made the assets available to the team in digital format, so they can easily send new product fact sheets before, during, or after touching base with customers.