Event marketing is becoming an increasingly important part of our business.
It’s something we’re grateful for, as it grows our reach, and tightens up our effectiveness. Almost all marketing programs rely on face time with customers and prospects, and a free event, customized for the heart of your audience is one way to make a lasting impression.
Last week, we helped drive practice managers from clinics around the Portland metro to Marylhurst University for Accelerate 2016, HealthCo Information Systems’ first in a series of half-day workshops.
We played a key support role in organizing the event and promoting it via email marketing to HealthCo’s lists. Darby Strong, our head of client success and production, went to school at Marylhurst, so it was a natural to host the event there. The Lake Oswego campus is peaceful, beautiful and centrally located in the Portland metro.
Our client, Jason Porter, chose the speakers for the event and all three delivered immense value to the audience.
Andrea Cunningham, HealthCo’s director of professional services, walked participants through a presentation about maximizing a clinic’s investment in EMR software. Jean Roque, founder and president of TruppHR in Portland, spoke about staffing in the context of organizational change (something all clinics are struggling to manage). The third presentation of the morning was by Sean Hoar, a partner at the law firm Davis Wright Tremaine and an expert in data security—a pressing concern, given the epidemic of medical identity theft.
Here’s one of two stand-up banners that we made for all of HealthCo’s “road show” needs: