To grow its business, our client HealthCo Information Systems, must successfully reach out to both practice administrators and physicians at independently-owned clinics with 5-to-20 doctors on staff. To do this, we suggested a traditional approach—a direct mail piece that can not be ignored.
We delivered these gift boxes last week via the U.S. Mail and the HealthCo sales team is now following up.
The teaser on the outer part of the box reads: A Remedy for Your EMR Pain.
The reveal inside the box is a two-fold. First we show the diagnosis (an X-Ray pointing to the problem), and then we deliver the treatment plan (HealthCo’s spa level service).
The box also comes with a gift of healing headache balm (which we sourced on Etsy), and an offer of in-clinic chair massage when prospects book a meeting.
Art Direction provided by Wheelhouse Collective.