Client Showcase #17

ID Experts, recently recognized by Inc. as one of the fastest growing companies in Oregon, helps its members safeguard their personal data from identity theft.

Given the rising threat level, people have an increasing number of questions about how to best protect their identities. To help address the concerns, ID Experts produces a monthly email newsletter (with help from Bonehook) that highlights best practices and emerging stories in data security.

ID Experts member newsletter

In the August newsletter, we presented a piece on “The Internet of Things” and how household devices that are connected to the Internet can expose personal data to lurking thieves.

Here is an excerpt:

It’s 2014, is your ‘fridge, lighting and thermostat connected to the Internet yet? If you have connected household appliances to the Internet, or you plan to do so in the future, please be aware these devices have been shown to introduce networking and privacy threats. In one recent case, white-hat hackers (the good guys) proactively devised an attack on network-connected LIFX smart light bulbs and found that the bulbs exposes Wi-Fi passwords to snoopers in the vicinity. The manufacturer of these bulbs has since offered new firmware to help resolve the problem, but installing software updates can be a complicated process for people.

The challenge is to keep the copy upbeat and focused on preventive measures. There are plenty of reasons to fear identity theft, but the solutions to the problem needn’t also be scary.

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