Brand Is All

Brand is all.

I repeat this to help ease your mind about marketing’s role in operations.

Operations–or how a company does what it does–impacts brand.

Brand is all.

Let’s unravel this.

Brand is all means every interaction a prospect, customer or employee has with your company is marketing.

The retail experience is marketing.

Customer service is marketing.

Product is marketing.

Accounts receivable is marketing.

Product, customer service and the very human retail end of the sales funnel are all massive pieces of the overall brand experience.

People and product–not advertising–is what actually shapes customers’ opinions and in the best cases engenders brand loyalty.

Advertising is a compliment, like a nice dill pickle.

Brand is all.

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