By now, brand managers large and small know they must find a way to make consistently compelling content. Every company is not a media company, but every company can make meaningful media, and the companies who do it right stand to gain significant attention from interested parties.
So, “the what” and “the why” are established. But what about “the how”? The first and best answer is talent. Always! Without talent, tools are pointless. So, let’s assume your company has talent internally, and/or the money to hire external contractors like Bonehook. Now, we can discuss tools…
Compendium helped Bass Pro Shops manage the contributions of 200 employees spanning the retailer’s 58 retail locations. All told, Bass Pro Shops published 2,249 articles in 2012, with visitors to their site nearly tripling from the previous year.
Other content tools mentioned in the CMI report, which costs $395 by the way: