Happy 2013. It’s the new year and a good time to check in on progress made in 2012 and where things are heading in 2013. I find it healthy to do this on a personal level, in concert with quarterly benchmarking, but we need to do this kind of self-assessment as business owners and managers too.
Deborah Shane, writing in Small Business Trends, helps frame the thinking with seven great questions:
- Am I in my sweet spot?
- How well is everything really working?
- Are my relationships mutually beneficial?
- How can I improve my time management and organization?
- How can I improve my brand, marketing and networking?
- What am I really proud of right now?
- What are five intentions you have for the coming year?
Regarding this last point, Shane believes, “intentions are the fluid, envisioning what we want to happen in our lives. Resolutions, to me, are too rigid.” I like intentions too, but will add that good intentions are never enough, one must follow through on them for them to mean anything.
I have some personal intentions at the top of my list right now, like the intention to garden and eat more vegetable-based meals in 2013. I also intend to fish, hunt and forage for food.
When it comes to work, I intend to develop better relationships with clients and partners by being more present. I also intend to be more organized with monthly calls, clear objectives, status reports and new ideas.
Additionally, I intend to produce a self-promo campaign to run in local business papers and/or trade pubs. The larger strategy here is to pursue clients in meaningful local industries like wine, beer, hospitality, tourism and manufacturing.
Lastly, I intend to write an operations manual for Bonehook that can also serve as a customer-facing booklet. I’m envisioning A Field Guide to Building Your Brand and Growing Your Business in a pocket-sized form. The plan is to write it by April 30th, edit over the summer and have it available in by fall.
Posted in: News