Monthly Archive: January 2013

Let’s Frame, Unframe and Reframe Narrative As A Collective Experience

Given the strength of Oregon’s creative and tech industries, there’s an opportunity for Oregonians to be at the forefront of emerging media, transmedia storytelling, in particular.

That’s the word from Vince Porter, Executive Director of Oregon Governor’s Office of Film and Television. He believes the two industries can find new ways to work together, using emerging technology to advance old-as-the-hills narrative.

To help facilitate this massive creative and economic opportunity, Porter worked with Rick Turoczy at Portland Incubator Experiment and Intel Labs to host a day-long session last May with 16 different creative professionals from gaming, the arts, communications and academia.

Coming from the storyteller’s side of this equation, I can see how it is critical to understand how consumers are using technology (and how they want to use it) to not just hear “the story,” but to participate in it. That’s the promise of transmedia storytelling — that the story will be enriched and grown by readers in new ways, thereby becoming more personal and important to a select, but highly-engaged audience.

Related Content from AdPulp: Brand Narratives Will Benefit from Transmedia Storytelling

[UPDATE] Hat tip to Springwise.com for pointing to a wonderful new example of technology and narrative coming together. The Silent History, created by Ying Horowitz & Quinn, presents readers with short excerpts downloaded to their iPad or iPhone each week day and offers additional content when they travel to specific real-world locations.