Want To Communicate Brand Value? Hire The Best Poets And Philosophers You Can Find

One of the best things about pursuing online content as hard as I do, is the opportunity I get to meet like-minded people, both online and in real life. New Hampshire-based author, speaker and consultant, Tom Asacker, for instance.

I have yet to meet Tom in person, but we’ve had a handful of fruitful phone conversations and many emails. The fact is Tom is a lucid thinker with a no-nonsense delivery, and I enjoy that. Let’s look at a sample from his blog:

Clarity should be the guiding principle behind every marketing effort. Clearness of thought. Clearness of appearance. Clearness of purpose. Clarity should inform every campaign, drive every question, and rationalize every dollar spent and every piece of data captured and analyzed.

Open your eyes marketers! Your marketing plans are a smorgasbord of expensive and misguided tactics that collectively fail to add up to a clear and compelling idea–a reason to believe and to choose.

Of course, advice like this can be easy to grasp but difficult to execute. Companies are often complex places with lots of competing ideas about who and what they are. Can you boil your company down to one clear and compelling idea and then turn that idea into actionable marketing campaigns?

Don’t fret if you said “no.” Seeing the whole, weighing the parts and finding the one thread that runs through everything may sound like analytical work, but in my experience it is a poet’s job.

Now back to Tom (the philosopher in this story)…

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