Search Specialists Borrow “Location, Location, Location” From Realtors

Lisa Barone, Chief Branding Officer at Outspoken Media, Inc., writing for Small Business Trends, says local citations — any appearance of your business name alongside its address or phone number — is the most recommended off-site activity for small business owners looking to increase their SEO efforts.

You’ve already taken the steps to perfect your business listing on Google Places and Yahoo Local (right? Please say yes?), but what about the small local search engine and third-party data providers like Localeze of Best of the Web? If you haven’t, I’d recommend that you make it a priority to do so. Not only do they serve as trusted citation sources, but they also feed information to the bigger search engines. As a small business, you want as many sources as possible all giving Google the correct NAP (Name, Address, Phone Number) for your business.

Barone also points to David Mihm’s “Most Important Citation Sources”.

Most Importlant Review Engines (U.S. Specific)
1. Yelp
2. Google Places
3. Citysearch
4. Yahoo Local
5. Nice Industry Sites (like Trip Advisor, OpenTable, DealerRater, etc.)
6. Insider Pages
7. JudysBook
8. Superpages
9. YellowPages
10. Kudzu

Other sites: Angie’s List, Facebook, Merchant Circle

As you can see, there’s a lot of work to be done here. Of course, there are search experts on every corner ready to lend a hand. The other option is to bring this work in-house. Either way, it’s important to help people find your business online, and on foot.

Note: I’m currently helping Danville Development with this process, as they have multiple locations throughout northern Utah, and one in Wyoming.

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