Look For the Pre-Consumer Excess In Your Market

I love when business solves social or environmental problems en route to an innovative product or service offering. That’s what’s going on at Looptworks, a Portland, Oregon-based apparel start-up led by two industry veterans.

Looptworks repurposes abandoned materials into meaningful, long-lasting and limited-edition products. By re-using the world’s pre-consumer excess, the company aims to rid the world of waste while inspiring a generation to reduce their impact on the planet.

Entrepreneur says Looptworks personifies the upcycling trend. And Upcycling is ushering in an entirely new wave of entrepreneurial innovation.

The article also features Terra Cycle, the New Jersey-based company that “outsmarts waste” by turning actual garbage into hundreds of products, like Oreo wrapper backpacks and bicycle chain picture frames.

As I consider the work these two companies are doing, I can’t help but wonder what pre-consumer excess we can repurpose in media and advertising. I know there must be some. Help me out here!

For more on upcycling, the magazine recommends Cradle to Cradle: Remaking the Way We Make Things, a book (printed on a synthetic paper made from plastic resins and inorganic fillers) by architect-and-chemist duo William McDonough and Michael Braungart.

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