After many months of concentrated effort, I’m pleased to announce the launch of DanvilleChildrens.com, the new website for the new Tucson-based health care brand.
As you might imagine, creating a children’s hospital brand from scratch comes with unique challenges and requirements. For one, the brand needs to be highly inviting to children, even though parents and medical professionals are the primary audience. Online especially, the trick is to strike a balance between clinical information and approachability.
Thankfully, Bonehook worked with some outstanding partners on this project. Let me thank them again here:
Naturally, our Danville Children’s clients were also deeply engaged in this project from the get go. I thank them for trusting us to execute this vision for the site and the brand, in general. What started 16 months ago with the creation of the hospital’s brand identity, has blossomed into a full scale identity launch that includes print and collateral materials, event marketing materials, branded merchandise, interior design and now digital. Email marketing, social media marketing and more to come…