Digital Fitness Instructors: So, That’s What We Do

B. Bonin Bough is PepsiCo’s Global Director of Digital and Social Media. He’s in Austin this week for his 8th South By Southwest Interactive experience.

He asks a great question from the stage, “How do we get organizations to digitally adapt?”

“Digital fitness is the ability to adapt to changes in the digital environment. How do you do digital fitness? The same way you do physical fitness. It requires training, commitment, it requires rigor, it requires you to push beyond the point where you want to say no.”

If you’d like to see and hear more from Bough, Mashable caught up with him at the 92ns Street Y in New York City last fall.

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