Portland agency, ID Branding, recently hired me to write copy for their client, Bonneville Power Administration. Bonneville supplies power to many smaller utilities in the Pacific Northwest and also provides energy efficient programming to their partners to help curb the region’s use of electricity.
Between now and next July, there’s a big push to get commercial lighting switched out to the latest, most efficient bulbs and ballasts. Bonneville created two concurrent year-long campaigns–one targeting lighting contractors and the other directed at end users who lease or own warehouse, retail and/or office space.
Here’s a look at a few of the direct mail post cards (front only) that will be going out:
Here’s a program overview piece that lighting contractors will deliver in a packet to their prospects and commercial customers:
The campaign also includes regular email updates, Web updates, leave-behinds for the contractors to use, a July-to-July calendar with key dates and more.
I worked closely with Sarah Cline and Josh Berger from ID’s design team and with Matt Neupert from the account team on this project.