The deck has some interesting case studies that will prove valuable for anyone working in mobile and/or digital marketing. Sloane and her team also unearthed some interesting data. Like: M-payments account for 12% of Kenya’s GDP; 5-10% of Internet users are “dependent” according to Harvard’s McLean Hospital; and 56 million Americans are playing social-based games but 35% of social gamers have never played a traditional video game.
I’d like to say I taught Sloane everything she knows, but that’s probably a reach. But seriously, it’s good to see her and BFG succeed (and I appreciate the valuable and free resource).
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