A Community Of Businesses Under One Brand’s Flag

Zingerman’s Deli in Ann Arbor is the kind of place one does not soon forget. I’ve only been there a few times, but I’d love to go back and I’m open to their mail order offers.

Given my fondness for the company, I’m fascinated by their community approach to building the Zingerman’s brand through common sense line extensions.

Each Zingerman’s shop–there’s a Roadhouse, a Bakehouse, a Creamery, a Coffee Company, etc.–is run by a managing partner who benefits from the experience and organizational savvy that the deal provides.

The consumer also benefits thanks to the managing partner’s pursuit of his or her own passion.

Bottom line, Zingerman’s core basics of “good finance, good service and good food” have taken root in semi-independent Zingerman’s-branded businesses, all located in Ann Arbor.

Sounds like smart business to me.

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