Getting Past The Grizzlies In Your Mind

Blair Enns runs his business development consulting firm, Win Without Pitching, from a remote mountain village in British Columbia. Given that he has his feet on the ground, literally, he doesn’t make friends on Facebook, but he does welcome visitors to his neck of the woods for a beer.

Enns lists the directions to his home on his site. They’re standard directions until they’re not.

Park your car, grab your pack and head West along Grey Creek Pass Trail for 61km. (WARNING: the trail is poorly marked in some areas, crosses hazardous avalanche terrain, ascends to 7500 feet at the Lake of the Hanging Glaciers, and winds through some of the most populated grizzly bear habitat in North America. You will also need to ford five large creeks using hand powered cable cars.)

After five days of hiking you will arrive at the settlement of Argenta on the East shore of Kootenay Lake. Walk North down the road and stop the first car headed North. (Be patient. Everyone will stop but you may go an hour or two before seeing a vehicle.) Ask to be taken to Kaslo, 45km up and around the west side of the lake. Get dropped at the gas station and ask for directions to ‘Blair’s office by the park.’

If nobody’s there when you arrive just come in and make your self comfortable until I get back. Have a shower. There’s beer in the fridge. I’ll return shortly with lunch.

In other words, it’s hard to get to Enns’ place. I think this might also be true about the place he wants his clients to go. In both cases, it’s all about occupying higher ground.

More Ennsian Matter (from AdPulp.com): Broadly Relevant But Highly Differentiated and Zen and the Art of New Business Maintenance

2 Comments

  1. Emanuel Brown says:

    Could not agree more. Blair Enns practices what he preaches but what has impressed me more is how accurate he’s been in defining the creative industry’s stunning lack of self-esteem in its business practices. WWP is the bracingly cold shower after the long boozy bender the agency world has been on for decades now. I personally have enjoyed his manifesto and have put a number of WWP methods into place in my own design practice.

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