Facebook Is One Giant Recommendation Engine

I noticed recently that some of my social media-savvy Facebook friends are recommending New York Times articles and their recommendations are showing up inline, while I’m reading an article of choice on nytimes.com.

Here’s a closeup:

Clearly, this type of Facebook integration with a media site is just the beginning. We’ll soon see this feature on brand Web sites left and right. Because friends exert influence over who to vote for, what to wear, where to eat, and so on.

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