Hugh MacLeod of Gaping Void wants to have better conversations with his customers and his audience.
It’s a noble pursuit.
“Conversation” is a metaphor. Making your product sleek, elegant and graceful while all your other competitors make their product look cheap, plastic and clunky is a smarter conversation. Not all conversations need words.
Deciding to have a smarter conversation isn’t a business decision, it’s a moral decision. While your competition treats their customers like idiots, you treat your customers like intelligent human beings. You don’t do that because your accountant told you to, you do that because that’s who you are.
MacLeod’s thinking is building on The Cluetrain Manifesto, the seminal book which famously declared, “Markets are conversations.” Now, ten plus years later, we finally know what that means. It means do what’s right, raise the bar and consistently create meaningful experiences for people.
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