Monthly Archive: September 2010

Don’t Call It A Conversation, Unless It Is

In social media circles people like to describe what happens on Twitter and Facebook (and elsewhere on the web) as a form of conversation. Critics however, point out that it’s not actual conversation that’s taking place, rather it’s just a bunch of people talking to themselves. Turns out both parties are correct, to a degree.

Sysomos, a leading provider of social media monitoring and analytics, examined 1.2 billion tweets posted in the last two months and found that 29% of all tweets produced a reaction – a reply or a retweet.

In other words, 71% of all tweets are one-way communications, and that’s not all that conversational.