Blue Planet’s new brand identity is expressed in its new logo, menus, packaging, merchandise, signage, interior design and its recently relaunched website.
Cathy asked me to write copy for the web. She can be a demanding task master (which most writers need from time to time, myself included). Thankfully, her push for me to dig deeper unearthed some good copy.
In addition to their new site, Blue Planet also runs an active Facebook page with lots of deals and updates. For instance: “We started growing our own organic wheatgrass about two weeks ago and it grows fast! We’re sitting on a a bountiful harvest so we are temporarily cutting the price in half from $3/shot to $1.50.”