Monthly Archive: August 2010

Client Showcase #5

Danville Development Corporation is a property management firm providing HUD-subsidized senior housing in Salt Lake City, Ogden and surrounding communities. Bonehook was commissioned to refresh the company’s website.

One of the primary goals for this project was to streamline the application process, making it simple for low income seniors or their loved ones to locate an available apartment, fill out all the necessary paperwork and know exactly who to contact about the status of their application.

We also helped identify and highlight key selling points like free utilities, an allowance for pets and on-site Service Coordinators at each property to help residents with community services like Meals on Wheels or transportation to the doctor’s office.

We partnered with Corporate 3 Design in Omaha on this project.

Client Showcase #4

My friend and art director partner Cathy Solarana has successfully completed a rebranding project for Omaha health food restaurant, Blue Planet Natural Grill.

Blue Planet’s new brand identity is expressed in its new logo, menus, packaging, merchandise, signage, interior design and its recently relaunched website.

Cathy asked me to write copy for the web. She can be a demanding task master (which most writers need from time to time, myself included). Thankfully, her push for me to dig deeper unearthed some good copy.

In addition to their new site, Blue Planet also runs an active Facebook page with lots of deals and updates. For instance: “We started growing our own organic wheatgrass about two weeks ago and it grows fast! We’re sitting on a a bountiful harvest so we are temporarily cutting the price in half from $3/shot to $1.50.”