Brands Don’t Need A Social Media Strategy–They Need An Interaction Strategy

Eric Weaver of DDB Canada in Vancouver gave the following presentation, “You Don’t Need A Social Media Strategy,” at 140 Characters Conference last week in Washington, DC.

Slide 18 is the key slide in this deck. “Rather than a ‘social media’ strategy, we need an Engagement Strategy. An Influence Strategy. An Activation Strategy. Focused around our clients’ end business goals, not media specialties!”

Or to quote slide 16, “Social should be woven into everything.”

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