We’re ramping up on social media marketing best practices in the health care industry on behalf of a client interested in what SMM can do for their group of companies. During our research, one gentleman’s work has come to our attention. Lee Aase, Manager Syndication and Social Media for Mayo Clinic, appears in several videos on YouTube where he shares insights and information on what Mayo is doing with these new tools.
Aase is right on regarding the need for compelling content and his working example–a syndicated radio show–is definitely the kind of content play we love to see. According to Mayo’s official press release, Medical Edge Weekend, is a weekly one-hour radio program that offers listeners in-depth information and discussions of important medical topics with Mayo Clinic specialists, including the opportunity to interact via social media tools such as Twitter.
Fittingly, Lee Aase is the program’s executive producer. He says participants can ask questions via e-mail or through Twitter, using the #mayoradio hashtag. The show airs on 19 affiliates currently, or one can listen to the live audio stream on the Web every Saturday at 9 a.m. CST.
Mayo is a world class brand and it’s good to see them extend themselves in this way. Lots of brands have the opportunity to educate and communicate via social media, but health care is such a perfect fit for this brand-consumer interplay, since people are actively seeking important information for themselves and their loved ones, and in many cases they need someone to talk to.
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