About
Bonehook is the Portland-based content marketing firm I started in 2009. I’m David Burn, a writer, content developer and brand strategist. I’m also the editor and co-founder of AdPulp.com, a popular ad industry site.
The ability to shape and tell a brand’s story across a multitude of interlinked platforms is at the heart of Bonehook’s communications practice.
Areas of Concentration:
- Content marketing
- Brand identity
- Experiential marketing
- Print advertising
- Promotions
- Social media marketing
Bonehook works with clients in consumer health care, high tech business-to-business, outdoor apparel, food & beverage and the non-profit sector. I also bring a wealth of experience in consumer packaged goods to the table.
Content and Brand Identity Are Linked At The Hip Today
In today’s marketplace, consumer attention is at a premium because it is difficult to earn. Advertising alone isn’t going to get the job done today — it’s easy to avoid and sadly, ought to be avoided due to its lack of value to the consumer. The answer to this riddle is brand-sponsored entertainment and/or utility.
Bonehook helps brand managers and business owners hone in on their best messages. The idea is to reveal, not conceal, a brand’s best features and to move the audience from ad avoidance to content appreciation.
Experience and Ability
Before founding Bonehook, I worked for seven agencies in five states and freelanced for several more. I started out in a high tech business-to-business before moving to consumer promotions, then to general market advertising, event marketing and brand-sponsored content.
At BFG Communications in April 2006, I founded the agency’s content practice and assembled a crack team of journalists dedicated to producing (mostly digital) lifestyle content for huge packaged goods brands.
When you hire Bonehook, you’re hiring a guide, and in the tricky waters of modern marketing, a guide is exactly what you need.
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