Bonehook is the Portland-based marketing services firm started in 2009 by writer, creative director and brand strategist, David Burn. Burn is also the editor and co-founder of AdPulp.com, a popular ad industry site.

The ability to shape and tell a brand’s story across a multitude of interlinked platforms is at the heart of Bonehook’s communications practice.

Areas of Concentration:

• Brand identity
• Brand-sponsored content
• Experiential marketing
• Publicity
• Promotions
• Social media activation

Bonehook is presently serving clients in consumer health care, high tech business-to-business, outdoor apparel, home furnishings, food & beverage and the non-profit sector. Burn also brings a wealth of experience in consumer packaged goods to the table.

Content and Brand Identity Are Linked At The Hip Today

In today’s marketplace, consumer attention is at a premium because it is difficult to earn. Advertising alone isn’t going to get the job done today—it’s easy to avoid and sadly, ought to be avoided due to its lack of value to the consumer. The answer to this riddle is brand-sponsored entertainment and/or utility.

Bonehook helps brand managers and business owners hone in on their best messages. The idea is to reveal, not conceal, a brand’s best features and to move the audience from ad avoidance to content appreciation.

Experience and Ability

Before founding Bonehook, Burn worked for seven agencies in five states and freelanced for several more. He started out in a high tech business-to-business before moving to consumer promotions, then to a general market advertising agency, then back to promotions, and back again to high tech B2B before winding up in experiential marketing and brand-sponsored content.

Some pre-Bonehook highlights:

• In 2002 at The Integer Group, Burn launched KTIG—the world’s first agency-owned radio station.
• Burn co-founded AdPulp with former Bozell colleague Shawn Hartley in October 2004—a time when there were only two other ad blogs. AdPulp is now one of the leading ad blogs in the world and “proof of concept” for Bonehook’s content-driven projects.
• At BFG Communications in April 2006, Burn founded the agency’s content practice and assembled a crack team of staff and freelancers dedicated to producing lifestyle content for huge packaged goods brands.

When you hire Bonehook, you’re hiring a guide, and in the tricky waters of modern marketing, a guide is exactly what you need.

Contact Us

Are you ready to pull customers into your circle of interest?

Call: 503-970-3862
Write: 4308 NE 47th Avenue, Portland, OR 97218
Email: david@bonehook.com
Twitter: @bonehook

p.s. Your customers are waiting.