Brand Identity, Environmental
It’s not everyday that you get to build something for a startup in the children’s hospital space.
So, imagine our excitement when hired to create the brand identity for Danville Children’s Medical Center, a new long term care hospital for children in Tucson, Arizona.
Our task in building out the new brand was to be child-friendly, caring and down to earth. At the same time, Danville Children’s is a hospital, so the brand must also evoke trust, wellness, and a deep sense of professionalism in a family-centered environment, supported with expertise and state-of-the-art equipment.
Designer: Cathy Solarana