Creating a children’s hospital brand from scratch comes with unique challenges and requirements. For one, the brand needs to be highly inviting to children, even though parents and medical professionals are the primary audience. Online especially, the trick is to strike a balance between clinical information and approachability.
Thankfully, Bonehook worked with some outstanding partners on this project.
I thank our clients at Danville for trusting us to execute this vision for the site and the brand, in general. What started as the creation of the hospital’s brand identity, has blossomed into a full scale identity launch that includes print and collateral materials, event marketing materials, branded merchandise, interior design and now digital.