Monthly Archive: September 2017

We Trust Our Team To Perform…To Our Standards On Their Terms

Talent rules the Bonehook roost. That’s how it works in a business that relies on the daily contributions of committed, talented people.

Of course, we understand that some companies fail to live up to this new workplace rule. As with many progressive workplace issues, there’s perception and there’s reality.

Sadly, there are companies who choose to talk a good game and leave it at that. Let’s look away from them and toward something better.

“Let My People Go Surfing”

New research featured in Campaign indicates that 25% of all full-time workers would specifically prefer to work part-time for part-time wages if it did not affect their pay per hour or career progression.

Karen Mattison, joint chief executive of the talent agency, Timewise, said:

“The data proves, once and for all, that how people in the UK work, has changed. Flexibility is the new form, and people of all ages, both men and women, expect it. Nearly 9 in 10 of full-time workers either have some form of flexibility, or they want it. And when it comes to Gen Y – those at the forefront of the marketing and advertising sectors, they are leading the charge.”

According to Mattisson, it is now the flexible jobs market that needs to catch-up. “Flexible working policies are no longer enough, agencies and businesses alike need to implement robust flexible working strategies,” she explained.

Managers and owners will decide which “robust flexible working strategies” to implement, but the point is clear—make your company people-powered and people-centred, or suffer the consequences. At Bonehook, we’re already focused on making our client’s communications audience-centric. Making the way we work, work for our team is my job and Darby’s job, and it’s one of the jobs we love to do.

Clearly, one of the great joys of growing a company is building the team. Along with winning new business, finding talented people who work well and thrive in our system is essential to our success.

Remember To Grease The Wheel With Gratitude

Earlier this week, I watched a video featuring CNBC contributor, Suzy Welch. She argues that there are two key ingredients one needs to succeed at work: Grit and Gravitas.

Her points are well made. What she’s missing is Gratitude. When you have all three Gs working for you, you’re rocking the spot.

Suzy Welch: The two G’s guaranteed to get you promoted from CNBC.

We are grateful for the people who hire us, recommend us, and work with us to solve communications problems for our clients. Even though Bonehook is small, our ecosystem of vendors, clients, co-workers and contacts continues to grow. I’d like to think our respect for talented and intelligent people has something to do with it.

A lot of ad people say, “It’s all about the work.” What they don’t say is, “We’re perfectly willing to make you unhappy in order to make us famous and rich.”

Our thought is simple—people who are overworked and unhappy at work are no good to themselves or anyone else. I’m often reminding myself and wanting to say to our team, “Go outside and play!” Because that’s how you loosen up and find a way to pull amazing ideas out of thin air.