Earlier this year Portland-based design consultancy, XPLANE, hired Bonehook to help strengthen the firm’s copy muscles.
We were flattered by the request and also impressed by it. Think how much better all marketing communications would be if more of us bothered to ask our peers for their explicit opinions and expert help?
XPLANE, of course, has a keen interest in creating clear and compelling content.
For the past 24 years, XPLANE has accelerated business transformation initiatives by visualizing, clarifying, and explaining complex technologies, strategies, processes, and solutions.
One way that XPLANE delivers insights is via their Xplanations—the visual assets that result from a series of workshop sessions led by the XPLANE team. The outputs are co-created infographics that XPLANE’s clients then use to share their workshop discoveries with other stakeholders.
Bonehook’s role right now is working directly with teams at XPLANE to provide feedback on developing work. We’re also starting to help describe and promote the company’s various service offerings.
Next month, we will be conducting a two-hour workshop for the XPLANE team. Working title: Fundamentals of Copywriting for Non-Copywriters.
We plan to co-create a custom output, or Xplanation, from that session and make it available for download here.
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