Danville Support Services is a Salt Lake City-based company that provides professional in-home care for seniors and people who have disabilities.

After all the work I’ve done in my career for beer brands, cigarette brands and technology brands, Danville Support Services is a definite change of pace. And a welcome one. I love that there’s a remarkable and genuine brand story here, as these two local news clips plainly reveal:

These videos came to us as existing assets–Bonehook did not arrange for the PR.

We did make a place for them on Facebook and on the company’s “refreshed” website.